{"id":721,"date":"2018-03-11T18:13:25","date_gmt":"2018-03-11T18:13:25","guid":{"rendered":"https:\/\/www.nuevomilenio-inmo.com\/blog\/?p=721"},"modified":"2018-03-11T18:28:45","modified_gmt":"2018-03-11T18:28:45","slug":"adaptarse-tus-clientes","status":"publish","type":"post","link":"https:\/\/www.nuevomilenio-inmo.com\/blog\/adaptarse-tus-clientes\/","title":{"rendered":"Adaptarse S\u00cd pero a tus clientes"},"content":{"rendered":"
\"\"<\/a>
Fiesta de Navidad 2017 con nuestros clientes<\/figcaption><\/figure>\n

Desde 2004 mi Agencia Inmobiliaria se ha desenvuelto en un mercado de vendedores (2004-2007), o casi inexistente (2008-2009), de vendedores de nuevo (2010), de compradores (2011-2015) y de nuevo de vendedores (2016- ). En este tiempo he visto tomar protagonismo a la fotograf\u00eda inmobiliaria, al online, a las alertas en el m\u00f3vil y casi desaparecer el papel. Ahora estamos viendo posicionarse r\u00e1pidamente a los sistemas de BigData, asistentes virtuales, bots, negocios low cost off y online. Todo ello en un escenario socio-econ\u00f3mico con un evidente empobrecimiento de las capas medias de la sociedad, donde nuestros potenciales clientes no tienen ni la mitad de tiempo que antes para analizar las cosas y casi ni la mitad de dinero.<\/p>\n

Ante esto, los Agentes Inmobiliarios \u00bfqu\u00e9 hemos hecho?; aqu\u00ed van algunas cosas: 1) Entrar en el mundo online, 2) Desaparecer un 60%, 3) Crear empleo aut\u00f3nomo, 4) Presionar a los vendedores y compradores, 5) Volver a aparecer, 6) Hacer algunos cursos,\u00a0 7) Usar CRMs, 8) Crear bolsas compartidas de inmuebles en venta, 9) Subir honorarios para compensar la menor rotaci\u00f3n, 10) Bajar honorarios para intentar conseguir m\u00e1s clientes. En definitiva, intentar sobrevivir.\u00a0Pero no estamos, creo, ante un escenario donde sobrevivir sea suficiente y, en tal caso, no creo que sobrevivamos en contra de los intereses de nuestros potenciales clientes. <\/strong>Al peque\u00f1o ya no le vale la supervivencia, s\u00f3lo le vale crecer o morir. El peque\u00f1o empresario est\u00e1 en fase de extinci\u00f3n en tanto no se acerque m\u00e1s que nadie a sus potenciales clientes: esta es la clave de nuestro crecimiento en mi opini\u00f3n.<\/p>\n

Recientemente estuve escuchando a un profesional hablar de educaci\u00f3n financiera, el resumen es que debes trabajar hoy, ahorrando para el ma\u00f1ana. Buscando paralelismos en mi negocio, creo que debemos trabajar hoy generando clientes para el ma\u00f1ana. Para ello debemos estar SIEMPRE a su lado, escucharle, comprenderle (o no), ayudarle (si es posible), superar sus expectativas, no presionarle, ni obligarle a nada. No podemos esperar que el cliente venga a nosotros sin m\u00e1s porque hay fuerzas mucho m\u00e1s potentes que la nuestra que le atraen cada d\u00eda m\u00e1s y mejor. David acab\u00f3 con Goliat probablemente gracias a su habilidad, precisi\u00f3n y por supuesto valent\u00eda. David fue un gran emprendedor, atac\u00f3 el problema, no esper\u00f3 a que pasara de largo, y para ello aplic\u00f3 t\u00e9cnicas de detalle y aproximaci\u00f3n,<\/strong> seguramente inalcanzables para aquel gigante.<\/p>\n

Un buen empresario casi siempre es (o deber\u00eda ser) emprendedor, pero hoy por hoy, cuando se producen cambios importantes en tu mercado en menos de 18 meses, ya es imprescindible serlo, sobre todo si eres microempresario. Hoy el tren pasa menos veces y m\u00e1s r\u00e1pido; si no estamos preparados para subirnos nos quedaremos fuera incluso para siempre. Y ese tren se llama MI CLIENTE.<\/strong><\/p>\n

Todo lo que hagamos cada d\u00eda en nuestra peque\u00f1a empresa, todo, desde la limpieza de la oficina, la imagen de nuestra marca, el marketing, tus protocolos internos de negocio, la organizaci\u00f3n, y hasta una postrera felicitaci\u00f3n onom\u00e1stica, debe respirar compromiso, calidad y adaptaci\u00f3n a tu cliente.\u00a0Debemos adaptarnos constantemente a nuestro cliente buscando proactivamente\u00a0<\/strong>(la monta\u00f1a nunca ir\u00e1 a Mahoma<\/em>)\u00a0la excelencia,<\/strong>\u00a0la coherencia, <\/strong>formarnos bien y agruparnos como profesionales, pero siempre en beneficio de nuestro cliente por encima de todo .<\/p>\n

Como gerente de nuevo milenio esto es lo que me motiva cada d\u00eda, el compromiso con mi cliente, sin fisuras, poniendo sus intereses siempre en primer lugar, <\/strong>invirtiendo tiempo y recursos siempre para alcanzar la excelencia en el servicio. Los clientes perdonan el error pero no la falta de compromiso.<\/strong> Y si alg\u00fan d\u00eda mi peque\u00f1o negocio no es rentable pensando m\u00e1s en mi cliente que en m\u00ed mismo, habr\u00e1 llegado el momento de dejarlo. Pero eso no va a pasar, porque cada d\u00eda observo como mis clientes me devuelven el compromiso con su fidelidad.<\/p>\n

\"\"<\/a>
Nuestro equipo 2018. Preparados para ayudar a nuestros clientes.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Desde 2004 mi Agencia Inmobiliaria se ha desenvuelto en un mercado de vendedores (2004-2007), o casi inexistente (2008-2009), de vendedores 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